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Managerial Economics (DLMBME-01)

Module Title: Managerial Economics

Module No.:

DLMBME-01

Semester / Term:

--

Duration:

Minimaldauer 1 Semester

Module Type(s):

Pflicht

Regularly offered in:

WS, SS

Workload: 150 h

Credit Points: 5

Admission Requirements:

keine

Language of Instruction:

Englisch

Contributing Courses to Module:

Workload:

Self-study: 90 h
Self-examination: 30 h
Tutorioals: 30 h

Course Coordinator(s) / Tutor(s):

Please see the current list of tutors on the Learning Management System.

Module Director:

Dr. Manuela Ender

References to Other Programs:

  • Master of Business Administration (IUBH DL)
  • Master International Management (IUBH SoBaM)
  • MBA International Business (IUBH SoBaM)

References to Other Modules in the Program:

  • Managing in a Global Economy
  • Strategic Management

Qualification and Educational Objectives of the Module:

Managers need to understand the environment in which their organizations operate so that they can make appropriate decisions that will contribute to developing and maintaining a competitive advantage. To achieve this, managers need to make informed decisions using relevant data. This module is devoted to the study of the economic analysis of the firm and the use of economic information as a framework for business decision-making.

This course will introduce students to the nature and scope of managerial economics along with the methods used to arrive at informed decisions. The concepts, theories, and analyses can be applied in different organizations of differing sizes and in all types of industries. The theories of demand and supply will help student to understand the various factors that influence the price of producing a good or service as well as the relationship between production and costs in the short- and long-term.

Upon completion of the module, students will understand how the nature of the industry and the level of competition that firms face directly influences both the prices charged and the output produced. They will be able to identify differ various characteristics that influence market structures. Importantly, students will be able to utilize this information to establish and maintain effective pricing structures to achieve the aim of creating a competitive advantage for their firm.

Course Content of the Module:

  • The nature of managerial economics
  • Market forces: Demand and supply
  • Market structures and competition
  • Strategy analysis and decision-making

Teaching Methods:

See the contributing course outline(s)

Literature:

See the contributing course outline(s)

Percentage of the Module Grade Relative to the Final Grade for the Program:

--

Prerequisites to Qualify for Assessment:

Assessment:

See the contributing course outline(s)

DLMBME01-01
Exam, 90 Min. (100 %)