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Managerial Economics (MBME-02)

Modulbezeichnung: Managerial Economics

Modulnummer:

MBME-02

Semester:

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Dauer:

1 Semester

Modultyp:

Pflicht

Regulär angeboten im:

WS, SS

Workload: 150 h

ECTS Punkte: 5

Zugangsvoraussetzungen:

None

Unterrichtssprache:

Englisch

Kurse im Modul:

Workload:

Self-study: 90 h
Self-examination: 30 h
Tutorials: 30 h

Kurskoordinatoren/Tutoren::

Please see the current list of tutors on the Learning Management System.

Modulverantwortliche(r):

Dr. Manuela Ender

Bezüge zu anderen Programmen:

• Master of Business Administration (MBA-60)
• Master of Business Administration (MBA-90)

Bezüge zu anderen Modulen im Programm:

  • Managing in a Global Economy
  • Strategisches Management

Qualifikations- und Lernziele des Moduls:

On successful completion of this module, students will be able to:

  • Define the scope of managerial economics and describe its contribution to both entrepreneurial decision-making and economic theory at large.
  • Identify and interpret various macroeconomic indicators and analyze the role of macroeconomic factors in shaping governmental and central bank policies.
  • Calculate various elasticities of demand and accurately estimate future demand using regression analysis.
  • Identify price and non-price determinants of supply and calculate production and cost functions.
  • Identify various market structures and evaluate pricing strategies adopted by firms.
  • Evaluate the role and effectiveness of policies to reduce the occurrence of market failure.
  • Recognize the role of understanding risk in managerial decision-making and select advantageous capital budgeting projects.
  • Apply theories of economic behavior and design entrepreneurial strategies to successfully manage a company and secure for it a competitive advantage.

Lehrinhalt des Moduls:

• The Nature, Scope, and Methods of Managerial Economics
• The Macroeconomic Environment
• Market Force: Demand
• Market Force: Supply
• Market Structures and Competition
• Government Regulation and Industry
• Strategic Analysis and Decision-Making
• Capital Budgeting and Risk

Lehrmethoden:

See the contributing course outline

Literatur:

See the contributing course outline

Anteil der Modulnote an der Gesamtabschlussnote des Programms:

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Prüfungszulassungsvoraussetzung:

Abschlussprüfungen:

See the contributing course outline

  • Exam, 90 minutes (60%)
  • Written assessment: case study (40%)