Managing in a Global Economy (DLMBGE)

Module Title: Managing in a Global Economy

Module No.:


Semester / Term:



1 Semester

Module Type(s):

Pflicht, Wahlpflicht

Zu Details beachte bitte das Curriculum des jeweiligen Studiengangs

Regularly offered in:


Workload: 150 h

Credit Points: 5

Admission Requirements:


Language of Instruction:


Contributing Courses to Module:


Self-study: 90 h
Self-examination: 30 h
Tutorials: 30 h

Course Coordinator(s) / Tutor(s):

Please see the current list of tutors on the Learning Management System.

Module Director:

Dr. Jürgen Matthias Seeler

References to Other Programs:

• Master of Business Administration (IUBH DL)
• Master International Management (IUBH SoBaM)
• MBA International Business (IUBH SoBaM)

References to Other Modules in the Program:

• Leadership
• Strategic Management

Qualification and Educational Objectives of the Module:

On successful completion of this course, students will be able to:

  • Recognize and explain the cultural, social, economic, historical, and political differences that affect strategic decision making on an international/global scale.
  • Gather specific information and conduct reliable assessments of the opportunities and risks related to business activities in different geographical market regions and specific national markets.
  • Describe the impact of culture on international business activities.
  • Identify different options for market entry and market development and participate in strategic planning activities that address these issues.
  • Design and evaluate different organizational structures for international businesses and design measures to optimize organizational structures for international operations.
  • Design, evaluate, and optimize human resource management practices for global and multinational companies.
  • Explain options for international marketing and select an appropriate marketing mix relative to specific products/services and the target market.
  • Plan multinational or global supply chains.
  • Oversee strategic decisions regarding international accounting practices and the remuneration of expatriate staff.
  • Identify and manage challenges associated with operating in an international/global business environment, such as the procurement and coordination of resources and human resource management.
  • Develop business plans that implement specific organizational, marketing, and distribution strategies in selected regions/countries

Course Content of the Module:

  • The nature of international business and multinational enterprises
  • Strategic management and globalization
  • International business operations management
  • Organizational structures of international business
  • Cultural diversity and international business

Teaching Methods:

See the contributing course outline(s)


See the contributing course outline(s)

Percentage of the Module Grade Relative to the Final Grade for the Program:


Prerequisites to Qualify for Assessment:


See course outline(s)

Exam, 90 minutes (100%)