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Managing in a Global Economy (MBGE)

Module Title: Managing in a Global Economy

Module No.:

MBGE

Semester / Term:

--

Duration:

1 Semester

Module Type(s):

Pflicht

Regularly offered in:

WS, SS

Workload: 150 h

Credit Points: 5

Admission Requirements:

None

Language of Instruction:

Englisch

Contributing Courses to Module:

Workload:

Self-study: 75 h
Self-examination: 30 h
Tutorials: 45 h

Course Coordinator(s) / Tutor(s):

Please see the current list of tutors on the Learning Management System.

Module Director:

Dr. Jürgen Matthias Seeler

References to Other Programs:

• Master of Business Administration (IUBH DL)
• Master International Management (IUBH SoBaM)
• MBA International Business (IUBH SoBaM)

References to Other Modules in the Program:

• Leadership
• Strategic Management

Qualification and Educational Objectives of the Module:

This module addresses the needs of future managers operating in a global economy, who need to effectively respond to the unique challenges associated with the increasing globalization of business. The increasing internationalization of product and services markets means that even those not actually working in a large multinational company need to have the skills required for managing in a global economy.
Overall, this module aims to maximize the potential of students to work competently in a management capacity within a company operating in an international context. Specifically, students completing this module will develop a working framework of management in a global context. They will be able to recognize cultural, social, economic, historical, and political differences that affect strategic decision making and effectively respond to these differences when planning business activities. They will be able to identify and effectively manage challenges associated with operating in an international/global business environment, such as the procurement and coordination of resources and human resource management.
Students will develop specific operational skills associated with managing in a global context. They will be able to gather relevant information and conduct reliable assessments of the opportunities and risks related to business activities in different geographical market regions and specific national markets. They will be able to select and implement appropriate strategies for market development and market entry, and develop sound business plans that successfully implement specific organizational, marketing, and distribution strategies in selected regions/countries.

Course Content of the Module:

  • The nature of international business and multinational enterprises
  • Strategic management and globalization
  • International business operations management
  • Organizational structures of international business
  • Cultural diversity and international business

Teaching Methods:

See the contributing course outline(s)

Literature:

See the contributing course outline(s)

Percentage of the Module Grade Relative to the Final Grade for the Program:

--

Prerequisites to Qualify for Assessment:

Assessment:

See the contributing course outline(s)

MBGE01
Written Assessment: Case Study (100%)